What Silicon Valley Bank Did RightWhat Silicon Valley Bank Did Right
There’s a reason Silicon Valley Bank has become a fixture among startups: it understands their needs better than any other bank. Even today, many banks do not have the flexibility
A New Gold Standard for Digital Ad Measurement?A New Gold Standard for Digital Ad Measurement?
Ever since Neil Borden coined the term “marketing mix” in 1949, companies have been looking for ways to analyze and refine how they market and promote their products. For a
Automatic Influence: How Your Perception Influences Everything You DoAutomatic Influence: How Your Perception Influences Everything You Do
Automatic Influence: How How You Look Influences Everything You Do IEVERYTHING STARTS with perception. Everything we feel, every choice we make, and everything we do all starts with our perception
How Machine Learning Can Improve the Customer ExperienceHow Machine Learning Can Improve the Customer Experience
Machine learning is a promising technology for improving the customer experience. Why? It’s simple: because it can predict customer behavior. Prediction as a capability is the Holy Grail for anticipating
Are You Hung Up on That Career Path You Didn’t Choose?Are You Hung Up on That Career Path You Didn’t Choose?
It’s natural to think about alternative career choices we could have made – but is dwelling too much in the past preventing us from succeeding in the present? Based on
Should You Share AI-Driven Customer Insights with Your Customers?Should You Share AI-Driven Customer Insights with Your Customers?
AI is already helping companies better understand their customers. And many believe that AI will soon know us better than we know ourselves. In an age where data has become
Leading Thoughts for March 23, 2023Leading Thoughts for March 23, 2023
Top Thoughts for March 23, 2023 IShared DEAS has the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage: I
The Pros and Cons of Soliciting Customer ReviewsThe Pros and Cons of Soliciting Customer Reviews
Many companies are chasing customers for online reviews by sending them solicitation emails. These emails aren’t always a good idea, according to new research. Asking will push your ratings from
Becoming More Collaborative — When You Like to Be in ControlBecoming More Collaborative — When You Like to Be in Control
Ang malampuson nga mga lider mahimong mahulog sa lit-ag sa paghunahuna nga nahibal-an nila kung unsa ang labing kaayo alang sa ilang grupo o organisasyon. Human sa tanan, sila naningkamot
Robots Are Changing the Face of Customer ServiceRobots Are Changing the Face of Customer Service
Sa prangkisa sa Star Wars, ang C-3PO usa ka protocol droid nga nagsilbi sa mga front line sa galactic war, nga nagpakita sa abanteng kahibalo sa pamatasan sa tibuok kultura