Strategic and thoughtful gift-giving can help ensure your clients feel seen and appreciated. In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 2) Individualize when possible. 3) Focus on the practical and useful. 4) Make sure it’s a gift, not advertising. 5) Don’t “compete” around the end of the year.
As the holidays approach, it’s natural to think about giving gifts to your clients. After all, studies have shown that driving emotional engagement with customers — and well-chosen gifts can certainly play a part — could add as much as 5% to a company’s revenue.