Ever since the late 1990s, social psychologists have known a surprising truth: If you want to maximize someone’s satisfaction with a choice, don’t give them unlimited options. Instead, you should give them some choice but with clear constraints. This added structure is crucial for picking a desired option with confidence. This research also translates to innovation, which often results from 1) identifying a big problem to solve; 2) breaking it down into sub-problems; 3) identifying how those subproblems had been previously solved; and 4) combining the subproblem solutions in a unique and novel way. This process, which the author calls “choice mapping,” adds helpful constraints to your process.
How the Science of Choice Can Boost Innovation
August 24, 2023August 24, 2023 | | 0 Comment | 2:35 pm